BlackCliff Parfums is a premium perfume brand located in Barbados, with manufacturing operations in Nashville, Tennessee. The company was established by founder Tomilson Bynoe with a vision to craft fragrances that impart a profound, intimate sensory experience and serve to celebrate the uniqueness of the individual.

The Problem

In 2021 BlackCliff was a new brand. It needed a large amount of unique collateral that would help it gain traction on social media channels like Instagram and Facebook. The challenge was to use photography, video and animation in the right mix so as to maximize the output from the company’s marketing budget.

The Solution

To fully utilize the budget allotted towards content creation, we decided to use 3D technology with stock assets, product photography as well as generative AI. The videos above were created using a combination of 3D and AI generated animations. Similarly, the still images were created using product renderings composited with stock images and AI generated visuals. Additionally, we also executed in product photography and product video sessions to further diversify the assets for BlackCliff.

The Results

Over a period of one year, we were able to generate 100+ assets for BlackCliff. The instagram profile was able to gain 2,000+ followers and over 10,000 interactions with the assets. The video we created for them was viewed over 50,000 times in a month.

AI generated image composited with product rendering