Vudarri Cosmetics
Vudarri Cosmetcs: Product Renderings & 3D Animation
Using product rendering technology we can create creative content without having to wait for products to be manufactured. With this in mind, Vudarri contracted Nashbox Studios to create assets for their new product, the Vudarri Hydrate & Refine Face Serunm. The project included creating a product animation and several still images.
At Nashbox Studios, we offer a unique solution to client's product photography needs. We use CAD & computer graphics - instead of (or along with) cameras - to create photorealistic digital renderings for your products. We provide 3D product renderings services in Nashville TN and Vancouver BC Canada.
The Problem
This was a new product launch. The client wanted to create a marketing buzz, but did not have the product in hand. The client’s requirement for this project was depiction of a premium brand with a bright, and organic feel. We used product rendering for the project as the product was yet to be manufactured. The product is a face serum. This project was interesting in that we were involved in the container and packaging design to some extent. The team had interactions with the packaging design team, made suggestions with regards to form/fit/function, colors, fonts etc. Additionally, the client had a strong mood board and theme researched, and was able to provide good creative direction, but still let the Nashbox team work independently.
The Solution
Vudarri is a premier manufacturer of quality cosmetics products. Here are some reasons why this client is a good fit for the digital rendering path:
While the company develops it’s own products, the container was off the shelf. This provided a head start to our 3D modeling team in Nashville and they could move on to the product renderings and animation stage. For the outer carton, we were able to get CAD data from the manufacturer.
They have found it beneficial to show their clients the intricate workings of their products. In this case, 3D animation of the products can help, as shown by the video of the product.
The project involved interviewing the owner (who is also their lead product designer) to understand details of the product, her vision for how the imagery should be and make the viewer feel. From there we put together the moodboard for the still images and storyboard for the animation.
The Results
We delivered 1X product animation, and multiple styled product renderings for the product launch. The animation was viewed over 70,000 times on instagram and over 10,000 times on Tiktok. Four team members worked on this project for 3-4 weeks.
Cosmetics Product Renderings
Nashbox Studios is a commercial product photography studio in Nashville. We specialize in product renderings and animation, and we offer these services in Nashville, Vancouver and also remotely in Houston and Dallas.